The South Carolina Lowcountry region provides tourists a rich, distinct, and diverse vacation experience. In order to provide and enhance those experiences, conducting tourism research, understanding issues, and discovering trends are vital. Therefore, the primary goal of the LRITI is to investigate, examine, and interpret tourism information that will support the tourism directives for Beaufort, Jasper, Colleton, and Hampton Counties.
The LRITI is affiliated with the Department of Hospitality Management at University of South Carolina Beaufort (USCB). USCB is located in the pristine Lowcountry region of South Carolina. The Lowcountry community is comprised of Beaufort, Jasper, Colleton, and Hampton Counties.